We recently invited Lisa Tener, national book coach and published author, to share her best tips with us on how business people can boost their business by writing a book. You can listen to the call on our Blog Talk Radio Show, or read part of the transcript here:
Wendy: Why would a business person want to write a book?
Lisa: Well, the joke is that a book is sometimes called “a glorified business plan”, but it can actually identify you as an expert in your field. It can also help you attract the right kind of clients, if you write a book specifically for the people you want to serve in your business. Let me share some of the benefits that writing and publishing a book has done for a couple of my clients:
o Evana Maggiore, often gets thousands of dollars for a seminar, and uses her book to create demand for the services of the consultants she trains as fashion Feng-Shui consultants.
o Pat Hastings retired from her day job as an abuse counselor and became a full time inspirational speaker, seminar/retreat leader and spiritual coach, as a result of becoming a published author. Her book has reached many people through word of mouth, and she gets regular feedback on how her book has changed people’s lives for the better.
Wendy: So what I’m NOT hearing you say is that you can make a lot of money with a book!
Lisa: (laughs) True, the money may not come so much from sales of the book itself, but if you can command higher fees as a result of having written a book in your field, you will make more money. Plus, you may get more opportunities may come your way as a published author, as often happens with my clients.
Wendy: Yes, it is very important to make sure this book will fit into your goals for your life and your business. What should someone who wants to write a book do first?
Lisa: Well, here are a few things that new authors should do when getting started:
o Clarify the appropriate niche audience(s) for the book/understanding whom you’re writing for.
o Make sure your book is the right one for your audience. (It adds something to what’s already on the market and addresses a perceived need). It solves a problem the audience has and gives them a result they are looking for.
o Create the time. How will you make time in your schedule for this book project? What can you delete from your schedule? Can you get someone to cook meals? I was able to get a reduced work schedule on my job when I wrote my first book.
o Get support to make it happen (like a writing buddy, an online community, a class, a coach, etc.) This is a critical difference between the people who say they want to write a book and the people who actually do it.
o Create a plan that includes all of the above. What are my goals? What features will the book have? What tone will I use? How to organize the book?
Listen in to the entire show to learn more:
-What’s the difference between an editor and a book coach?
-Should you self-publish or traditionally publish?
- Plus, get a special 50% off discount with for being a Sassy Ladies’ listener!
You can find Lisa’s blog and more on her classes, and coaching services at www.LisaTener.com!
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